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There are significant opportunities among ethnic Americans as the demographics of the United States have changed over the years. These groups represent almost 20 percent of the buying power in the United States. inlingua Utah understands the importance of segmenting and marketing to these ethnically diverse groups.
inlingua Utah is built upon a unique model, meaning that we offer every aspect of marketing communications in order to reach to the targeted minority group — from lead generation, research and interactive to packaging, print and PR. Always keeping in mind that a gap in communication can happen purely because a message that resonates with a native-English speaker might not resonate with someone of a different background due to varying cultural perceptions.